English is a complex language, but children of as young as 10 or 12 have managed to master it.
Why then can the advertisers and their copy writers, who, presumably, are considerably older than that not manage to cope?
I can see your confusion. What's he on about now? OK, a couple of examples:-
1) Advert on UK TV for some face cream part of which is a grinning woman spouting the following: "the first jar was good, the second worked even better and by the third jar I was totally addicted".
So, according to the advert their product produces total addiction in a very short space of time? Now i'm sure there are a few products out there that ARE addictive, but I hardly think the advertisers nor the manufacturers of this face cream actually intended to say that, but, in this case, that's exactly what they are doing.
2) Painkillers and cleaning products often use slogans like "Nothing acts faster than (whatever they are selling)" or "Nothing cleans better than (whatever they are selling)"
In that case, use nothing. Nothing obviously does a far better job than their product.
Not, i would suggest, what they really meant to convey.
Being picky am I? I don't think so. The English language is being mangled on a regular basis and I, perhaps alone, but i doubt it, am getting really fed up with it.Recommended2 recommendations